MLB Baseball Betting

NEW MARKETING CAMPAIGN FROM SKY BETTING
2014-08-06

The Leeds, UK-based online and mobile betting group Sky Betting has launched a major new marketing campaign under the tagline "Are You In?", which will use all media channels to push the message to punters.

Created by the garryowen agency and planned for launch in synch with the start of the English Football Premier League season, which started yesterday (August 4) the campaign is supported by a revamped customer loyalty proposition called the Sky Bet Club and a new initiative focused on Sky Bets sponsorship of the football league branded the Sky Bet Transfer Fund.

It's the first fully integrated Sky Betting campaign in the past 3 years, and represents a shift in strategy in that it focuses on player retention as a priority, rather than new player acquisition, Sky Bet marketing director Rob Painter told the publication GQ in an interview.

The frontmen for the campaign are Sky Sports presenters Jim White and Natalie Sawyer, who will be situated in a new Sky Bet Studio setting, from which they will present the latest Sky Bet news, offers and products.




American League games highlight Tuesday MLB betting
2010-09-14

Two marquees MLB match-ups highlight NFL Betting Lines Sportsbook.com’s baseball betting board tonight. The Yankees and Rays continue their three-game series after giving us a taste of the postseason in Monday night’s 1-0 Tampa Bay win. With the victory, the Rays are now in first place in the East. Meanwhile, the White Sox have an opportunity to cut into Minnesota’s six-game Central lead as the two teams open a three-game set on Chicago’s South Side.

Yankees @ Rays

Sportsbook.com Line: Tampa Bay -148, New York +138 Total: 9

The Yankees hope their time as a second-place team will be short-lived as they meet the Rays in the middle game of their three-game series at the Trop. Ivan Nova (1-0, 2.92 ERA) makes just his fifth start of the season but has been a welcome addition to the Yankee rotation. Even though he has only one win, Nova has yet to give up more than three runs in any start and the Yankees are 3-1 in his four starts this year.

Tampa Bay counters with Matt Garza (14-8, 3.68 ERA). Garza has been sensational at home this year, going 7-2 with a 3.27 ERA in 13 games. He’s coming off a tough outing in Boston that saw him give up six runs on four Red Sox home runs. Garza had won his previous three decisions and the Rays had won his previous four starts. However, the Yankees aren’t exactly the team he wants to see. While Garza totes a respectable 3.62 ERA in nine starts against New York, Tampa Bay is just 1-8 in those games, including seven straight losses.

Play Against - All favorites with a money line of -110 or higher (TAMPA BAY) - a good team (54% to 62%) playing a team with a winning record, in September games.

(136-113 over the last 5 seasons.) (54.6%, +68 units. Rating = 3*).

Twins @ White Sox

Sportsbook.com Line: Chicago -110, Minnesota EVEN Total: 7.5

Time is quickly running out for the White Sox to make a final playoff push. If they want to see October, they’ll have to make up six games on the Twins over the final three weeks of the season. Step one would be a win Tuesday night when John Danks (13-10, 3.54 ERA) takes the mound opposite Francisco Liriano (13-7, 3.24 ERA).

Danks took the loss last time out against Detroit, giving up five runs (two earned) on eight hits in six innings. The southpaw has struggled lately going 1-2 with a 5.71 ERA and 1.73 WHIP over his last three starts. In 18 career starts against the Twins, Danks is 6-6 with an ERA of 5.05.

On the other hand, Liriano has been sensational recently, going 2-0 with a 1.71 ERA over his last three starts. He hasn’t lost since July 9 and has won his last seven decisions. The Twins have had tremendous success with Liriano on the hill, winning his last five starts and nine of his last 10. He’s encountered some trouble with the White Sox, however. In seven career starts against Chicago, Liriano is just 2-3 with a 6.23 ERA.

Play Against - Road teams (MINNESOTA) - having won 12 or more of their last 15 games, with a winning record on the season playing another winning team.

(78-35 over the last 5 seasons.) (69%, +40.1 units. Rating = 3*).

To view more key MLB betting trends and to wager on the games, head over to Sportsbook.com now.


MLB: Baseball Totals System Ready to Fire
2009-09-16

There will be no pennant race talk in this article, instead we’re on the hunt for a baseball betting winner and the potential is there to cash a winning ticket just by utilizing a totals system that has hit consistently in the high 70% range. Read on for more on that system, then find out more on the game it applies to on the Sportsbook.com LIVE ODDS & GAME MATCHUP pages.

The Cincinnati Reds were spotted as frauds at the All-Star break hovering around .500, despite having the 14th rated runs scored and runs allowed figures in the National League. The baseball gods finally caught up with the Reds and they lost 14 out of 15 after the break. Fortunately for Cincinnati (66-79, -2.9 units), they play in the same division as Pittsburgh, so finishing last is usually taken care of by the Pirates. The Reds have had their share of injuries, which might have contributed to better offensive numbers, yet the facts state what the Reds are, not very good offensively, ranked 28th in baseball.

It hasn’t been a marquee season in Houston (70-75, -0.9 units) either, trying to squeeze one more pennant chase out of the oldest team in the big leagues, with a pitching staff being held together with yarn and duct tape beyond Roy Oswalt and Wandy Rodriguez. The Astros don’t swing the bats a whole lot better than Cincinnati, ranked 25th in runs scored at 4.1 runs per game.

September baseball is a real challenge to wager on, with so many unexpected occurrences. However, some savvy bettors make most of their baseball money at this time of year. Take this series, Houston had won seven out of ten and came to play on the banks of the Ohio River, having beaten the Reds 16 out of last 21 in their own ballpark.
Cincinnati returned home after losing five of last six on extended road trip and they were set to be underdogs against the Astros best starters Rodriguez and Oswalt, in the first two meetings. So what happens? Cincy wins the first two games as home underdogs and goes for the sweep today.

Today’s pitching matchup won’t make this the game of the day, with Justin Lehr (4-2, 4.93 ERA) facing Yorman Bazardo (0-1, 9.00). What these pitchers lack in name brand recognition, they are expected to contribute to a top notch Totals system today.

Play Over on all teams when the total is 9 to 9.5, with a winning percentage between 38 and 46 percent, off two straight upset wins over division rivals as a home underdog.

Since 1997, this Total system is 35-11, 76.1 percent, with the average total score being 11.1 runs per game. This system is further aided by Cincinnati sporting a 9-1 OVER record off an upset win over a division rival as a home underdog (note the similarity) over the last two seasons and Houston is 29-15 OVER vs. an NL starting pitcher whose ERA is 4.70 to 5.20 since 2007. September baseball, the strangeness never stops, yet winners can still be uncovered.

The Reds are -120 money line favorites at Sportsbook.com, with a total of Ov9